Home » Blogs » SEO » How to Do a Website Audit to Improve SEO & Conversions

How to Do a Website Audit to Improve SEO & Conversions

How to Do a Website Audit to Improve SEO & Conversions

A website audit is more important than making a website, keeping yourself updated, and aligning with your customers. Especially, when you want to be established and hold your position in the market for a longer period, then website auditing should be on your to-do list.

A website audit is a sophisticated process but if broken down into smaller effective steps, it can output valuable and meaningful results. We have done this in this article, every step is made clear, concise, and precise so you can sustain that number-one ranking on search engines.

What is a Website audit?

A website audit is a procedure for assessing a website’s general performance and condition. It includes examining several aspects, including technological problems, user experience, content quality, and search engine optimization (SEO), to pinpoint areas that should be improved. An audit of a website’s current state and recommendations for ways to improve its performance are the two main objectives.

Why is a Website audit important?

As said earlier analyzing is more valuable rather than just posting content or providing service. Every business wants to know what is their customers’ demand, so accordingly they can supply. A website audit is that step of analyzing which gives you a briefing about loopholes and areas of improvement.

Website audit includes various methodologies and steps in which it is carried out. A website audit is initialized by setting goals or directly finding gaps between you and your audience.

While finding faults, our first step is to find technical errors which is holding us back from achieving the rank that is deserved by you. This includes broken links, non-optimization, page speed, and other parameters to be discussed below.

Moving further we figure out what are those user experiences affect our conversion rate. It takes a while in this process and it is crucial at the same time. In the end, we have to earn by selling our services or holding customers, so be careful while conducting this step.

And now the last step, after analyzing the various parameters execution kicks in. Implementing the website audit report, and strategies using analytics and acquiring the targeted audience which you always wanted.

How to do a website audit?

Before conducting any drive that leads you to understand the complete analysis, we have to set our prior goals. Because until and unless we are not clear about future objectives, our website audit report is simple data analytics. Our goal can be how to improve search rankings. How to improve user experience, which results in more leads and sales?

Next, we can start using various paid tools or the best digital marketing agency like TweakBuzz to conduct a website audit.

Step 1 | Audit website technical performance

  • In this
    We prepare a report which includes various variables affecting technical shortcomings, that has affected or can affect in the future. We have to audit websites timely because these are not visible while drafting content or creating backlinks.
  • Website speed
    Both user experience and SEO can be negatively impacted by a slow website. To evaluate the speed of your website and find any problems that need to be fixed, use a tool like Google PageSpeed Insights.
  • Mobile friendliness
    It’s critical to make sure your website is responsive because more and more people are using their mobile devices to access the internet. Use Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices.
  • Broken links
    Broken links can have a detrimental effect on both your SEO and user experience. To find and fix any broken links on your website, use a program like Broken Link Checker.
  • Originality
    Duplicate content might be detrimental to your SEO. To find and fix any duplicate material on your website, use a program like Siteliner.

Step 2 | User’s experience

  • Navigation
    The navigation on your website should be simple to understand and use. Make sure that the menu on your website is clearly organized and that users can quickly locate what they’re looking for.
  • Call-to-action (CTA)
    The CTAs on your website should be distinct and well-visible. Make sure your CTAs motivate visitors to take action and are pertinent to the page’s content.
  • Forms
    If your website has forms, make sure they are simple to use and don’t ask for a lot of data. Make sure the form is mobile-friendly and just request the information that is required.
  • Images & videos
    Using images and videos to engage your audience and spread your message might be a terrific idea. Make sure your photos and videos are of a high caliber and pertinent to your topic.

Step 3 | Optimization of website content

  • Realizing that the user’s urge to know about something is dependent on the website’s content. If you have compelling content that binds the audience with you, thus make your content optimized.
  • Make sure quality and relevance are maintained in content, these two parameters keep the audience engaged. Draft content that is informative, well-written, and structured and it is in the interest of readers or viewers.
  • Use paid tools that help to find targeted keywords and trends that are ruling the market. Embedding the right keywords makes your content more discoverable on the internet.

Step 4 | Validating Audit report

This is the final step when you can understand from your website audit report, that what should be the next move or step to overcome your loopholes in a website. The audit report contains various comprehensive scales, audit report examples are as follows

  • Technical performance
    A summary of the found technical problems and suggestions for fixing them.
  • User experience
    A summary of the problems with the user experience that were found and suggestions for fixing them.
  • Content
    A summary of the content opportunities or gaps that were found, along with suggestions for fixing them.
  • SEO
    A summary of the discovered SEO problems and suggestions for fixing them.
  • Conclusions & suggestions
    A summary of the audit’s conclusions and ideas for improving the performance of your website.

If you still can not figure it out on your own then hire the best top-rated marketing agency one of which is TweakBuzz. They will do the same for you in figuring out the website audit report.


An essential step in enhancing your website’s functionality and increasing your internet presence is doing a website audit. You may find areas for improvement and enhance the performance of your website by examining its technical capabilities, user experience, and content. The insights you obtain from a website audit, whether you do it yourself or have a digital marketing company do it for you, can help you draw in more visitors, produce more leads, and eventually boost your revenue.